Behind the Brand: Life at Hotel Bell Tent HQ

Most people see Hotel Bell Tent in full swing — a sea of canvas, lights, and quiet efficiency once the festival gates open. What they don’t see is the year that leads up to it. The months of planning, refining, and preparing that make those few days in a field look easy.

Our work doesn’t start with the first tent peg; it starts long before that. Logistics, site design, inventory management, and creative planning all happen behind the scenes, balancing precision with imagination. The same team that builds each site also spends the off-season rethinking layouts, testing new kit, and improving how everything connects — so when the season begins, every detail is already in sync.

The people behind it are what keep the whole operation moving. Operations, styling, catering, logistics — every department plays a role, every role overlaps. It’s a mix of practical skill, creative problem-solving, and genuine enthusiasm for making things work beautifully, even under pressure.

There’s serious graft involved, but there’s fun too. You can’t build something this ambitious without a team that enjoys it — the long days, the travel, the laughs in between. That sense of camaraderie shows up in the work: a group of people who care about the result, and about each other.

That balance between order and creativity runs through everything we do. Spreadsheets sit next to sketchbooks; site maps evolve from rough ideas to precise plans. There’s a process to it, but it’s powered by people who care — and that shows when the first guests walk in.

Even as the company grows, the mindset stays the same: keep improving, keep learning, keep raising the bar. Because no matter how polished the end result looks, the real story is the one behind the canvas — a team of people who work hard, think smart, and still manage to have a laugh along the way.